The circulation of art work and the role of strategy in the process of institutionalization of contemporary art

This thesis aims at the exploration of ways of using strategies by the art institutions andthe artists themselves while drawing on the attitudes and the theories that emerged afterthe 1990s.In contemporary art, autonomous art work as an object is replaced by strategic work ofart that is positioned in a triangle of institutions, art market and artist. In recent years,strategic work of art is discussed utilizing the theories such as Mika Hannula?s thirdspace, small gestures and misunderstanding, Charles Esche?s modest proposals, andNicolas Bourriaud?s relational aesthetics. Strategic work of art emerged as early as thebeginning of 1960s. In this thesis, first the critique of art institutions by artists like MarcelBroodhaers ve Hans Haacke, and then the artists such as Jakup Ferri, Tellervo Kalleinen,Oliver Kochta-Kalleinen, Erwim Wurn, Carsten Höller, Olaffur Elliason, Hans Winkler,Hale Tenger, Halil Altındere, and Tehching Hsieh are analized to exemplify the strategicmodels.Furthermore, the necessity of autonomies such as the use of public space and artistinitiatives is emphasized in order to provide new strategies.Key Words: Strategy, tactics, experience, autonomous work of art, small gestures,modest proposals, relational aesthetics.