Contemplating on lifestyle magazine publishing via Hayat magazine

Today, the convergent communication technologies make people from all parts of the world closer to each other. Meanwhile, they increase people's awareness of societies with different lifestyles and viewpoints. The 1950s were the years when the government itself tried to create a national bourgeoisie, the multi-party system became ordinary, the effects of urbanization and modernization became clear and thus consumption became a practical part of social life. In this context, the main motivation behind this thesis is the 1950s and 1960s as well as "Hayat Magazine". Hayat Magazine is one of the first examples of life-style media, which is very popular in today's world, in Turkey. The study, in addition to the aforementioned points, aims to examine how this journal reflects life-style and whether it has an aim of changing and transforming the current life-style. Hayat Magazine can be said to be almost the first example of the life style magazines published in Europe and America in the 1950s in Turkey. Therefore, the main purpose of the thesis is to analyse what Hayat Magazine presents and how it presents them, how the content of the news are structured and the way it reflects life styles. When the fact that it includes a variety of topics from clothe fashion and shopping to holidays and celebrities' lives is taken into consideration, Hayat Magazine's function of promoting the Western and Modern life style becomes more important. Hayat Magazine was one of the leading life-style magazines with large circulation in the 1950s and 1960s. It achieved the highest circulation between 1958 and 1968. Therefore, the life-style and consumption of the period between these years will be examined through some news, advertisements and fashion themes it included from 1958 and 1968 because these documents from the past are clues that help us to inform about cultural, social and political contexts and life-styles in those periods.