Research for importance and practicability of quality in service sector

Due to continuous improvement and variation of quality related expectations of individuals, quality has become an essential competition factor as well as a strategic term for institutions engaged in hotel management business just like any other required to develop and adopt a sense of quality devoted to the expectations of their guests with the purpose of taking precedence over rival institutions and continuing their existence to the extent of variety increase in products as well as customer satisfaction achievement. The purpose of this research is to compare the expectations of customers of hotel management operating in service sector from such an excellent service company with their attitudes about Hotel as well as to indicate whether if there is any kind of difference or not between such comparison and perceptions. Data acquired as a result of this research has been analyzed by using SPSS(Statistical Package for Social Sciences) for Windows 22.0 program. Some descriptive statistical methods such as number, percent, average and standard deviation have been used for evaluation of such data. Chi-squared statistic analysis has been used in order to specify the relation between demographic variables and quality perceptions. Findings obtained as a consequence of this research have been evaluated on the basis of 95% confidence interval level as well as 5% significance level.