A study on modern customer finding methods in exports : Google adwords application

In the globalizing new world, the insufficiency of traditional advertising and the rapid development of the internet have increased the importance of internet advertising. Internet advertising provides an advantage to companies in terms of cost savings, measurability and interactivity, although they basically perform the same function. Search engine advertising is the most developing type of internet advertising recently. The purpose of this study is to measure the effect of Google AdWords, a type of search engine advertising on the method of finding customers in export. While measuring this effect; information was given on export, internet and internet advertising, search engine marketing. An advertising campaign has been created with the Google AdWords application. The campaign effect in the Romanian and Georgia's market was evaluated for a month. At the end of this period, it has been observed that search engine advertising increases website traffic and helps find new customers in international markets