The impact of relationships marketing on export performance: A study in Yalova province

3 The study aims to enhance the exporting firms' awareness and understanding of the importance of relationship marketing strategy in handling international marketing operations. Communication between people is possible with one click, regardless of location with the development of technology. So people can build relationships on any subject with each other, no matter where they are in the world. Export has fundamental importance for the countries. Global marketing includes huge competition in 21 st. the century that has wide possibilities and communication facilitates. In this competition, firms develop a range of marketing strategies and pit one against another. One of the strategies is Relationships Marketing concept includes building relationships with customers by aiming customer retention. Thus, unlike conventional marketing, it enables to development of long-term and regular relationships with existing customers without seeking new customers. Relationship Marketing tries to ensure customer loyalty by shaping the marketing mix according to the customer. The surveys were sent to 105 firms that are exporting from Yalova in the study. In this way, the effect of relationship marketing on export performance can be examined. Besides will be informed about the Export Relationship Marketing Orientation of Firms and observed impact of relationship marketing on export performance, which has an important place in evaluating the success of marketing strategies. In this aspect, it will be one of the first study in the Turkish literature.