The impact of AI-enhanced social media on mobilizing social movements: Analyzing the 2022 Sri Lanka protest

This thesis examines the evolution of social media in the digital age and the transformative role of artificial intelligence (AI) on these platforms. While highlighting social media's impact on individual expression, social interaction, and information sharing, it focuses on AI's contributions to content personalization, moderation, and data analysis. The study also evaluates ethical issues related to AI, including biases in content algorithms, privacy concerns, and its potential to spread disinformation. Additionally, it explores AI's role in mobilizing social movements and its influence on democratic participation. The research emphasizes the need to balance these technological developments' positive and negative aspects and calls for collaboration among stakeholders to shape the digital ecosystem more inclusively and ethically.