Examining the effect of infographics on directing individuals

Developing design concept and gradual increase in visuals have not only brought forth the need for perceiving information easily and shortly, but also introduced the notion of infographics to graphic design. Infographics, which is composed of a meaningful combination of information and graphics, is proceeding rapidly and gaining significance thanks to its conveying information in an easier, catchier and more amusing form of visual presentation. In this study, the effect of infographics on directing individuals is examined. In line with this aim, the perception that visuals create in human mind compared to script is evaluated, the effect of infographics on directing individuals is examined, the elements having negative aspects at the campus of Dumlupınar University are touched upon and a solution for the problem is sought. In this study, the influence of infographics on directing and its applicability are investigated by using literature review and interview as a qualitative method. Communication, visual communication, visual perception, informing design and the concepts related to infographics are explained at length in the first chapter of the research. With the infographic map designed in the second chapter, academic and administrative units at the campus are categorized systematically and a comprehensive informing design about the campus is presented. According to the findings, the directions available at the campus are not identified to be sufficient, attention-getting, readable, enlightening and informative. As the infographic map design finds an area of use at the campus, it is concluded that these problems in directing are likely to be minimized. In conclusion, with the help of the infographic map designed, it is aimed to keep the problems to a minimum in finding way due to the lack of information at the campus. With the map suggested accordingly, it is endeavored to lead individuals to their destination shortly and easily at an educational campus. Key words: Communication, Visual Communication, Perception, Graphic Design, Infographics, Map