Analysis of websites of companies selling on the internet

The aim of this research is to compare the websites of the 5 largest exporting companies that market purely textile products over the internet in Turkey and the 5 big marketing groups that market all kinds of products, including textiles, over the internet, with content analysis. The research is a case-patterned research in qualitative research method. In the research, the internet pages of the companies determined in accordance with the sub-purposes were examined as content. The data were evaluated by web sites content analysis in the NVIVO program. In terms of textile products, it has been determined that the websites of the companies that market only textile products are stronger than the websites of companies that market all products. In terms of accessibility, it has been determined that the websites of the companies that market only textile products are strong, while the websites that market all products are weaker. Key Words: Textiles, Textile Companies, Internet Marketing.