The effect of internet and internet advertising on consumer purchasing/buying decision process: An application in electronic items (Goods/products) on public officials in Adıyaman

Consumer behaviour can be defined as the decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services. Not only this definition clearly brings out just the buying of goods/services that receives attention in consumer behaviour but it also starts the process much before the goods which have been acquired or bought. With the rapid advancement in the Internet industry, many companies have made the Internet and Internet advertising as part of their advertising media mix to take advantage of the online technologies. The Internet has become a popular advertising platform because marketers found that the Internet possess greater flexibility and control over the advertising materials. This thesis treats/examines the impact of the Internet and Internet advertising on consumer's purchasing decision process, and studying in the field of electronic items (goods) it reveals how businesses and marketers embody the buying process which exists in the mind of the consumer through the internet and internet advertising, and in this way, it provides a number of convenience and gives some clues to consumers and marketers. The aim of this thesis is to answer the questions with a scientific research how and in what way Internet and Internet advertising affect consumer's purchasing decision process. Key Words: Consumer, consumer behaviour, customer, process of decision-making, purchase, purchasing, purchasing decision process, buying, advertisement/advertising, Internet, Internet advertising, electronic items (goods/products).