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Business managers' perspective on values training practices and a research

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2024
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Abstract (EN)

Values training in businesses plays a vital role in strategic management processes. Values training cannot be ignored in business performance, competitiveness, and sustainability. However, issues can arise in values training. In this regard, the perspective of the manager on values training will provide a significant advantage in identifying these issues. The perspective of business managers on values training is emphasized as profit-oriented, socially-oriented, and radically-oriented. In the profit-oriented perspective, business profit maximization is prioritized. Managers' view on values training seems to be related to the harmony of the existing value structure. In the socially-oriented perspective, the social responsibilities of the business and the socialization of employees are prioritized. Managers' socially focused approach to values training is emphasized regarding their participation in values. In the radically-oriented perspective, managers prioritize disruptive, individualistic, innovative, and open-to-change approaches. Managers' views on values training in this context emphasize the personalization of employees and the creation of values. Each perspective of managers is important for businesses. To this end, a study was conducted in Kayseri, at Istikbal, Bellona, and Mondi furniture companies under the umbrella of Anadolu Erciyes Holding, to reveal the perspectives of business managers on values training. According to these findings, business managers form their strategies towards values trainingbased on profit-oriented approaches, corporate social responsibility, organizational culture, organizational climate, creating a sense of belonging, fostering cooperation, and the ways of transferring behavior and values. In corporate social responsibility, a socially-oriented values training approach is considered indispensable. The radically-oriented approach contributes to the development of organizational and corporate culture by organizing activities that change the existing cultural structure and society. Ultimately, each of the profit, social, and radical-oriented approach increases shared values and motivation.

Author

Emre Bayram

How to Cite

Emre Bayram (Master Thesis). Business managers' perspective on values training practices and a research, 2024, Süleyman Demirel University.

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