Determination of brand perception of businesses: A research in Diyarbakir Organized Industrial Zone

This study takes the foundations of the concept of the brand and examines the process from the first time in history to the present and demonstrates the purpose of being used by the enterprises. Throughout the history of the perceived importance of the brand concept increases, the concept of branding has emerged. In this way, it has become an indispensable element for many businesses both for profitability and for the recognition and consistency of products on the basis of customers. After giving details about branding, it is tried to obtain results about branding by taking the ideas about branding on individuals working in certain size enterprises operating in Diyarbakır Organized Industrial Zone and to get results about the benefits of branding for enterprises and employees. Keywords: Brand, Branding, Brand Value, Brand Identity, Brand Perception