Analysis of ISO 9001:2008 Quality Management System applicability: Does it volunteering? does it obligation?

The purpose of this study is to examine the reasons of having ISO 9001 Quality Management System certification for organizations, benefits of organizations from ISO 9001 certification, obstacles that they encounter during the set up and implementation stages in terms of certification institutions; so making inferences about the implementation of ISO 9001 Quality Management System in our country. Subject of decision making process of organizations about quality management systems will be examined with institutional framework with two issues; obligation and volunteering. In addition cultural and social structures of populations can create disparities in adopting Quality Management System. Trustfully, adoption of Quality Management System differentiates from society to society and certainly this situation will be handeled for Turkey in this framework. For this purpose, the semi-structured interview technique is used at thirteen certification institutions that work in Ankara. Interview questions are created based on previous studies in the related literature. Obtained data is analyzed with the help of related statistical software package. When evaluating findings of the research as a whole, it is determined that the indication of certification institutions regarding organizations mostly want to have ISO 9001 certificate for the sake of gaining reputation, having competitive advantage and participating in tenders. Organizations, which set up and operate the system consciously, obtain several benefits like increasing their product and service quality, and reduction of costs; whereas in organizations, which see the certificate as necessity in order to reach their goals, it is observed that several problems like exclusion of employee and administrator from the system, and lack of education and conscious. These organizations see Quality Management System as a load rather than acquisitions of certification. In this study, it is predicted that the system will be implemented successfully in case of settlement of conscious regarding Quality Management System in our country. Key words: New Institutional Theory, ISO 9001, Quality Management System