Exploratory analysis of women's entrepreneurship within the context of Hofstede's cultural dimensions: The case of Bitlis province

This study aims to examine women's entrepreneurship in the context of Hofstede's national culture dimensions. In this qualitatively designed study, the sample was selected from women entrepreneurs who have their own businesses registered with Bitlis and Tatvan Chambers of Commerce and Industry. The research sample was included in the research process using convenience and snowball sampling methods in order to determine the emergence process of new enterprises and the situations they encounter in the context of national culture dimensions. A semi-structured research form was used, which was created with open-ended questions in order to provide data for the research. Content analyses were applied to the obtained data and the research results were reported. This research will contribute to the field by expanding previous studies on women's entrepreneurship, which was addressed in the axis of Hofstede's national culture dimensions, and for the first time in a qualitative context, women's entrepreneurship was addressed in the axis of Hofstede's cultural dimensions. As a result of the research, it was found that the cultural dimensions put forward by Hofstede in the Globe study had effects on women's entrepreneurship.