Customer satisfaction in SME banking and an application in Gaziantep
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Abstract (EN)
This research prepared to determine customer satisfaction in SME banking consist of 2 parts: comprehensive survey of the subject in the literature and its implementation in practice. Within the research in order the collect data the questionnatire was implemented. The research was held in Gaziantep city and limited to Small and Medium Enterprises (SME). In the scope of the research 250 bank customers were randomly selected for questioneering. The result of the study proved that Bachelor graduates mostly payed attentio to easy access and uses of the Internet and Mobile Banking as long as Primary Education graduates gaveless importance to reaching the Banks Contact Centers in a short time. Keywords: Customer, satisfaction, banking
Author
Abdullatif Parlat
Institution
Hasan Kalyoncu University
Division of Business Administration
How to Cite
Abdullatif Parlat (Master Thesis). Customer satisfaction in SME banking and an application in Gaziantep, 2017, Hasan Kalyoncu University.
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