The use of social media in accommodation businesses and perceptions of managers about social media marketing: An applications in Fethiye

In this study, the use of social media in hospitality enterprises operating in the Fethiye region and the perceptions of managers about the benefits of social media marketing were investigated. Research is a descriptive research from quantitative research methods, since it is the aim of researching and determining the current situation in a given subject. Survey technique was used as data collection tool in the research. The data were gathered by face-to-face interviews from 54 hospitality enterprises operating in the region and analyzed by the SPSS programme. The survey results Show that hospitality enterprises in the region are using social media platforms to communicate more with customers, win new customers and increase the sales. Another finding of the study is that the perception of the managers of the hospitality enterprises regarding the benefits of social media marketing is quite high. Keywords: Hospitality Enterprises, Social Media, Social Media Marketing