User and experience centered design approach experiential graphic design

Experience is an important concept that we have heard frequently in recent years, that shapes our lives in almost every field and creates a large economic volume. Today, people shape their lifestyles, purchasing preferences, communication needs, by the quality of their experiences. One of the important actors of creating quality of experiences in services and products offered to the people is Graphic Design. It cooperates with user-oriented design approaches such as Graphic Design, Experience Design, User Experience Design, Emotional Experience Design in the creation of these qualified experiences mentioned in the dynamic communication world of our age. This collaboration has made Graphic Design much more user-centered compared to the past, has begun to change its traditional structure, and has brought new problematics and design principles to the design processes. As a result of this change, today we refer to the name of Experiential Graphic Design as a user and experience-centered design approach. The first part of the study consists of the purpose, justification, method, limitations and assumptions of the research. In the second part, the concept of Experience is clarified and the titles of Experience Design, User Experience Design, Emotional Design, in which Experiential Graphic Design is in cooperation, are examined. In the third chapter, the definition, structure and production areas of Experiential Graphic Design are examined. In the fourth and last part, Interface Design, which is under the umbrella of Experiential Graphic Design, was carried out on a sample mobile application prototype based on concrete user data.