Effects of digitalization on corporate identities: Example of Işık University digital brand guide

Corporate identity forms the visual and conceptual representation of an organization. It encompasses elements such as logos, typography, colors, visuals, slogans, and messages, which are designed to convey the organization's value, structure, personality, and purpose to its target audience in the best possible way. The harmony among these elements and their consistent use across various platforms is crucial for maintaining brand integrity and reliability. In today's interconnected digital world, the accurate representation of corporate identity is especially valuable. With the rapid proliferation of digital communication channels and online platforms, effective and accurate outreach to target audiences is dependent on the correct use of corporate identity. To establish a strong digital presence in online environments, organizations should create and regularly update digital identity guidelines accessible to all stakeholders. Consistency, accessibility, brand recognition, applicability, and adaptability can only be ensured through the use of these digital identity guidelines. This study focuses on the importance of corporate identity and its proper use in the digital communication channels that have gained prominence today. In this context, Işık University's corporate identity guide has been detailed, and the use of corporate identity in digital communication channels has been examined. As a result, evaluations have been illustrated, and a Digital Brand Guide for Işık University has been prepared to be added to the Işık University Corporate Identity Guide to ensure the correct and consistent maintenance of corporate identity on digital platforms.