Quality function deployment in logistic activities; it is an example application for retailers are in Malatya

Logistic service is an activity which has been throughout human history. These activities` numbers and scope has grown through today. This growth has brought the concept of quality. The concept of quality is broad, customer appreciation is most important place in this concept.Quality Function Deployment (QFD) follows this appreciation,which investigate how the appreciation should reflect to product, is a numerical analysis system. This numerical analysis system allows to design service and product according to customer appreciation.In this study, quality function deployment and logistic activities were analysed. When the logistic activities are being analysed, datum have been obtained from customer group of logistic service. The relationship between customer groups and logistics company has been trying to determine. Thus, how a suitable logistical plan is, this question?s answer was investigated.