The influence of fashion attitudes on Turkish consumers' clothing purchase intentions
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Abstract (EN)
This thesis aims to determine the clothing purchase intentions of Turkish consumers. In this study, quantitative research is employed. From the former studies and the literature review, a questionnaire has been created. 310 responses have been collected from all over Turkey with different demographics and tested with factor analysis, reliability analysis,correlation analysis and regression analysis by using SPSS to test the hypotheses. This study showed us different relations between some characteristics of clothing purchase intentions that affect consumers preferences. In the end, we hope that this study helps and contributes to further studies regarding purchase intentions of clothing.
Author
Elif Günbeyi
Institution
How to Cite
Elif Günbeyi (Master Thesis). The influence of fashion attitudes on Turkish consumers' clothing purchase intentions, 2022, Yeditepe University.
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