The servqual model investigation of the effects of the Customer Relationship Management to sale and it's implementation for automotive sector

The modern are a that carried out the activities required by companies, are in need of both the management team as well as employees from having highly motivated due to a productive work life and there alization of the and sales efforts targeted success. Customer Relationship Management, Customer Satisfaction, Servqual Model, referred to in the study as Sales and Sales Process has tried to give many insight swit hot her academic studies in the literature concluded by considering separatelyor together. Made in this study, it was observed that both firms are working on how to achieve success by implementing targeted sales effort required for both them selves. Customer relationship management methods to ensure customer satisfaction and requested that these are to be achieved extent of impact on the sales process. In addition, often it aimed to be reached by applying then ecessary data for that perspective with the help Servqual Model used in these studies Customer Relationship Management method of how effective thes ales process. In briefly; work on thesale of customer relationship management methods applied in the firm has tried t odetermine what level of impact.