The holistic method of service design in museum exhibition the cases of PTT Stamp Museum And Erimtan Archeological Museum

"Service Design" is a developing multi-disciplinary approach on every domain such as professional services, communication, construction and engineering, distribution, education, environment, finance, health, tourism, entertainment, transportation (Shanker, 2008). The goal of the present study is to discuss the physical dimension of service design which is a holistic (tangible and intangible) and extensive notion and its relation to design. When we analyze the exhibition design, we can see the relation of the facade, the interior, brochure design, exhibition units, web design, sound design, orientation, information etc. to service design. As the exhibition design of museums should directly completed and detected with any size of design by the visitor. Within this context, in the first part of the study, it is explained that service design is an approach bringing together various methods and tools from different disciplines. In the second part, by establishing the relationship between service design and museums, the evolution of museology is tackled, along with the integrated relation of the exhibition functions of museums with exhibition design within these different topics: location, façade, logo design, poster, museum guide, orientation and information design, spatial, photographical, typographical and digital applications. In this investigation, the physical aspect of service design is tackled with holistic approach. Service design's holistic approach will be analyzed comparatively through the contexts of Ankara PTT Stamp Museum and Erimtan Archeology and Art Museum's service design, exhibition approach, integrated and service relationship and physical content of exhibition design. Keywords: Service Design, Exhibition Design, Integrated Design