Relations between organizational culture and organizational efforts focusing on innovation

Globalization has gained a further impetus by the Industrial Revolution that began in thelate 18th century. Observation for the changing circumstances is the new basis ofcompetition in a rapidly globalizing world, thus organizations are spending more timeseeking the products that fit the current needs of customers. In recent years, theindustrial innovation and the managing and organizing the product innovation hasgained more importance. Thus, the managing of these two factors might create aworldwide market share and couse a continious competition in the global world.Considering all these facts it is important for organizations to become an innovativeorganization.It is known that organization of culture has a deep impact on the performance oforganizations and on their long term efficency. As it is mentioned above, in order tohave a market share and the advantage of a competititon in organization and markets,itis necessary to be innovative. In innovative organizations deciding on which type ofcultural typology to set and create and also the efficiency gained from that interactionwill bring them an undeniable advantage.The research considering the culture of organizations and organizational effordsfocusing on innovation has three objectives: First, setting the present cultural structureof an organization, Second, setting its future cultural structure and the Third one is,determaning the relation between the present and the future cultural structure of theorganization and the organizaitonal effords focusing on innovation.This study consists of three chapters. The first chapter gives information aboutinnovation of products and the importance of these values for firms. Second chapter isabout organizational culture and forming the organizaitonal culture and the modals setto evaluate the organizational culture. The third chapter gives information about presentand future cultural structure of Manisa Vestel located in Manisa Industrial Zone and therelation between each cultural structure and the effords focusing on innovation.