Examination of the relationship between organizational social capital, cultural capital, innovation and organizational commitment: A research in 3, 4 and 5 star hotel enterprises in the GAP region

In this research, the effect of organizational social capital and cultural capital on innovation was investigated. In the research, the effect of innovation on organizational commitment was also examined. In addition, the mediating effect of innovation in the effect of organizational social capital on organizational commitment and cultural capital was examined in the research. The study group of the research consists of the owners and managers of 3, 4- and 5-star hotels in the GAP region. In this context, 490 questionnaires were sent to the hotels via e-mail, and 420 questionnaires were returned. It was seen that 43 questionnaires were not filled in at all or did not have the necessary data set for the research and were excluded from the research. The analysis of the research was carried out on 377 questionnaires. According to the results of the research, it has been concluded that organizational social capital and cultural capital had significant positive effect on innovation. In the research it was seen that innovation had a significant positive effect on organizational commitment and all sub-dimensions of organizational commitment. In the research, it was concluded that none of the sub-dimensions of organizational social capital and cultural capital had significant positive effect on innovation. Finally, hypotheses about the mediating effect of innovation were tested in the research. Accordingly, it was concluded that innovation had a mediating effect on the effect of organizational social capital on organizational commitment. In addition, it has been concluded that innovation had a mediating effect on the effect of organizational social capital on cultural capital. Keywords: Organizational Social Capital, Cultural Capital, Innovation, Organizational Commitment.