Lavazza calendar photos analysis in terms of popular culture and gender

This study was made with the aim of analyzing Lavazza-which is a global coffee brand-calendar photos that were published between 1993-2012. In the study that discussed popular culture and gender in calendar photos, primarily a theoretical framework was drawn on the concepts of popular culture, consumer culture, body culture, gender, photography and advertising, focused on coffee culture and Lavazza brand. Later, Lavazza calendar photos were analyzed according to the years in terms of popular culture and gender by taking into consideration non-verbal communication means (appearance, manner, activity, props and settings) enumerated by Dyer (1982). Assessment of the photos analysis in terms of popular culture generally was made under the following headings; ?Famous faces of Lavazza calendar photos?, ?Mythological figures in Lavazza calendar photos?, ?The heroes of literature in Lavazza calendar photos?, ?The comic book characters moving in Lavazza calendar photos?, ?Following traces of art in Lavazza calendar photos?, ?Taking advantage of photomanipulation in Lavazza calendar photos?. Assessment of the photos analysis in terms of gender generally was made under the following headings; ?Woman body stand out with it?s sexuality in Lavazza calendar photos?, ?Sexual orientation that remained at the second plan in Lavazza calendar photos?, ?Ideally sized bodies as models in Lavazza calendar photos?, ?In terms of the roles of woman and man within the family in Lavazza calendar photos?, ?Women as queen and women as hero in Lavazza calendar photos?, ?The black race which less represented than the white race in Lavazza calendar photos?, ?The use of local and national elements in Lavazza calendar photos?, ?The Eastern image in Lavazza calendar photos?. The findings indicate, non-verbal means of communication; appearance, manner, activity, props and settings have changed in terms of both popular culture and gender in Lavazza calendar photos. In addition, semi-structured interviews are placed in the study.