Competition strategies: An application in gearless machine industry

The determination and implementation of competition strategies are directly related to the company / enterprise authorities and the decisions of the company's management level in this direction directly affect the success of the producer / firm. The purpose of this research, which is planned with the prediction of these and similar reasons; To reveal the competitive strategies implemented by the elevator and elevator part manufacturers in Istanbul and to investigate the differentiation status of the competition strategies. In our study, document analysis, content analysis, frequency analysis and faceto-face techniques were used as data collection methods. The techniques used in this study were used in order to determine the competitive strategies applied by the firms / operating executives producing elevator and elevator parts located within the provincial boundaries of Istanbul. With the help of these additional techniques, it is possible to obtain information on the competitiveness advantage status and ways to establish competitive advantage, together with the general characteristics of the producers / firms. Another method of data collection is to enable the research to reach its intended objectives; statistical studies belonging to this sector organizations and various formations of industry knowledge, document and work in the Internet environment involving analysis, industry employees and also visual and written resources they have prepared related to the sector are Turkey Statistical Institute, Istanbul Chamber of Commerce, Turkey Chambers and Commodity Exchanges of the sector of the Union related data were examined. Due to the movable structure of the elevator and elevator part sector, it has been decided to work with qualitative research methods. With the structured question formats prepared by the researcher, a number of determinations were made about the competitive strategies of the firms / enterprises, their superiority and competitiveness compared to their competitors. As a result, it was determined that the cost, differentiation and focusing strategies of the elevator and elevator part manufacturers were applied predominantly but some methods were more prominent.