Proficiency in ArtOpen Access

Brands on the role of the advertisements

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2015
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Abstract (EN)

People in the early stages of history while shopping with each other only the sale of products was aimed and other products was put in place to meet their needs of products sold. In the following stages, some vendors and products began to come to the fore. Naturally, need to arise to give a name of this products or vendors and promete them. This is espicially in the Agoras (the name given to the market in former times) appeared to tout. Afterwards, shoulder hanging from the front ande back dashboards that are used with circulating sided "Sandwich Men" began to be seen as people who are called. In this way, the products or vendors began to reach a wider audience by finding the opportunity to introduce themselves. These are created the basics of advertising. While advertising industry in Europe and the United States of America was quickly taking the lead and growing, describing the commercial life in the Ottoman Empire with together "The East Trade Anuuals" , the effects of the advertising have been seen. The advertisings was collected in one place, at the same time identification of sectors and recovery has been an important step. Work in the palace tailors or cooks have opened shops the Sultan's Monogram. People have to public speaking in order to Show that they are different from others "clothe that we are the Sultans" or "liven up we are the Sultan's Stomach". The Ottoman Empire replaced with experienced changes and development has left Republic of Turkey. The advertising industry in Turkey began to developed from the innovations taking place in the World. When its comes to the present day "Love Marks" appeared, the opinions of the consumer is considered important and have been adopted better service approach. This study together to be looked through the eyes of a graphic designer is provided. The idea important to be given in the opinion of the owner of the advertising agency, purchase of consumer characteristics and perspectives toward the advertising set forth in detail the subject better and was tried to be revealed by correct way. As a result of the survey with consumers buying behavior and the approaches advertising against is shown in detail.

Author

Gökçin Çubukcu

How to Cite

Gökçin Çubukcu (Proficiency in Art Thesis). Brands on the role of the advertisements, 2015, İstanbul Arel University.

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