The relationship between marketing deception and customer repurchase intention

Marketing deception is described as a deceptive method used by marketers to increase sales and profits, but these profits are only temporary, because the customer will quickly find this deceptive method and will find it difficult to fall into it. Again, this might influence his decision to repurchase the same goods. This thesis was based on the quantitative method, as the study used a questionnaire to study the relationship between marketing deception and the customer's intention to re-purchase items of marketing deception. The scales were measured using the Likert scale, where 1meancompletely disagree and 5 mean completely agree. Data was collected from Oman clients through an online questionnaire. The primary purpose of this research is to establish a link between marketing deception and buy-back intent among customers in the Sultanate of Oman. This study concluded that there is a negative effect of marketing deception through product deception, promotion and price deception on the Omani consumer's repurchase intention, but there is no correlation between distribution deception and repurchase intention.