The effect of colors to the product identity and solutions

A study is presented forthe main topicsrelatedto graphic designtheoryandmethods of application. Theuse of color in graphicdesign is a router. 80% of what weperceive with oursenses is visualalert, allvisualthings in sunlight is color. It is themostimportant element of design.Color is a physical formationan dcoexistswithlight. As an important element of design, it also has a symbolicvalue. Colorr epresentsthoughtsandfeelings in an high lighted way in design.Promoted graphic designgivespersonalitytothe product.Themeaning, theessence, and thecultural context of colors and the ireffectsareexamined in depth.As colors mobilize people'sphysical and psychological perceptions, and it high ligts the importan cecompliance of environmentandobjects.We can seecolorapplications in the fields of different designs by addressing the psychologicaleffects of color perception. Designer, gives form and meaningto his subject by learning the basic features of color relationships.Colors, can be usedtoidentifyordescribe the product. Colour can be evaluated as theexpression of abstract and symbolicideasand meaning .Afterthisstage, what is to be donetoachievetheintendedeffect in thedesign, is todetermine how tousecolor.Her role when giving the desired expression which affectperceptions; attention, warning, motivation, productivity, communication, creativity, following point sarehighlightedbydrawingattentionto the importance of productidentity as a psychosocial factor : Color'sbeing an effectivetool for a stronginteraction in improving of working conditions, the humanizing of worken vironment, and providing human-environment fit. Color is a keyseparator element in displayand control system design.Color is an important factor in studiessuch as businessefficiency, effectiveness, motivation, creativity, attention, prevention of accidents, a sense of comfort and hygiene, thecreation of social communication at mospheremedia Since 16th century, scientists and artists are interested in color. Colors have varied from culturet oculture and they have beengiven various meanings. Some of the colors influences people positively and negatively in a psychological and physiological way. Weareaffected by this at thelevel of consciousnesswhenbuyingany product. Nowadays, fortheyoungergenerationgrowingsuch a World thatvisuality has reached the high estlevel byusing digital technology, image and visuals is not a new experiencefield goesintotheirlaterlife,on the contrary,it is a natural development which affectstheirperception and learning.This visual cultur eperceived as natural by younger generation, indicatesitseffectiveincrease in the communication field. The impact of there sulting visualstate of siege, especially on children and youth, pictures graduallost of documentaryfeatureswhichreflectsreality by digital manipulation, lead store synchronize boundary between image and reality, and sothe children have diffuculty to distunguish between analogyand reality. Afteroureyes - which are unsatisfacted by exposingexcessive colors and images-effectingourperceptionsnegatively, it is impossible toseeby thinking onand noticing. Visual indication'squantitativesuperioritytothewrittenandspoken language leadstothereduction of language useandthepowereffects of languageand it leadslanguageto be pushedintospeechbubbles. Thebasicconcepts of color in graphicsindustry, and how closetheseagegroupstoeachotheraremostly perceivethe color values of the secolors, havebeeninvestigated. Thedefinition of color have been made Inthisstudy. Features as; how color is perceivedbymankind, how theevent of detection is done,the criteria which affects color selection in design, thecolor'spsychologicaleffects, conditioned reflexes, useridentity, ageandsex, social judgments, traditions - thebeliefsystem, the symbolic and functional meanings of colors, aretaken as criteriaaffectsthedesignerandtheuser in choosing color. It is better for designertoevaluateresearches of peoplespecializes in color and studies on this subject in detail, when designing producteff ective factors in his choice of color, people of color thats pecializes in researchanddetailed studies on this subject will be more accurate in assessing the making. 14-16 years, 17-19 year students, 28-31 years, 32-44 years, 45-56 years and 28-31 years, 32-34 year, 45-56 year teachers,and 28-31 year,32-44 year, 45-56 year parentsagegroup'svariety and which colors they love, by sex and education differences, whether there are differences in individuals favorite colors have beeninvestigatedandintroduced with graphsand statistics. Inthesecond phase, a questionnairebyapplyingtothreedifferentage groups their favourite colors have beenidentified. Inthelight of these findings the colorp references of differentage groups and how they can detect colors and variety on products have beeninvestigatedstatisticallyand by graphics. At theend of research; aftertwo-stagequestonnaire,whetherther eare differencesbetweenobtainedresultsandage groups in color perception have beenexamined. Inaccordance with this determination; how muchdifferentagegroupsareabletodetec tthe color preferencescorrectly has been determined. Zeki Muren FineArts High School, which is located in Bursa, itsstudents, their teachers and their parents, question naireswere given, color perception and the concreteresults about general factors affecting color perception, statistics and graphs has been examinedandopinions has emerged. Inaddition, with thisstudy, children, teacher sandparentsrecognizetheright colors and as population in 14-56 agecolorcriteriaidentified, it contributesto do moreconsciousstudies on packaging, advertising, marketing, educationindustry. Keywords: Color, criteriaaffectingtheselection of colors, product ID, color'seffectandsolutionstotheproduct ID