Integrated marketing communications practices in the insurance sector and insurance sales staff for the practicum views

The insurance sector is developing in Turkey. These developments have changed the marketing mix of insurance companies. We are examining the increase in premiums in non-life insurance industry is increasing the number of companies entering the market. Price competition has come to a certain limit, the company as a result of this situation to create product differentiation strategies, to improve service quality, diversification of distribution channels and promotion of the integrated study is trying to make. Diversification of distribution channels in the insurance industry promotion and diversification of applications in a single requirement has increased even more in appearance. Developing new distribution channels in the literature bank sales amount and the rate is rising rapidly, and insurance companies in the field of integrated marketing communications work has been seen not examined sufficiently. In this study, a newly developed distribution channel in the insurance sector banks, which are appointed by the insurance company, insurance salespeople work on promotion gives to the views. In line with this view, study applications in integrated marketing communications is to determine which elements stand out. The data used in this study, Anadolu Sigorta T.A.Ş. Company was established within the organization of work in the bancassurance İş Bankası A.Ş.. Located in sales and promotional activities in the branches of these salespeople were derived from the responses to our survey. The analyzes made as a result of the salespeople integrated marketing communication elements for opinion, the most effective communication efforts what are the salespeople according to demographic characteristics of marketing communications for the opinion of the show difference detection is studied. Key Words Incurance; Marketing; Marketing Communication; Entegre Marketing Communication; Bancassurance.