Cinema and social media: Use of social media as an advertising tool

Developing and progressing technology has changed in the advertising environment. Movie industry uses social media in every area of our lives as an advertising tool. Producers, aim to increase both popularity and rating of movie, sharing of movie trailers, video clips, soundtracks and the behind scenes images before a movie is released. Total like get on Facebook, rating on YouTube, being Trend Topic on Twitter of a movie has become more important than the stars of a movie. Social networks, which are used by the world cinema as an effective tool for a long time, have also been used in movie industry of Turkey. In this study, the practical use of social networking was investigated by films. Advertising tools used in movies and social networks that placed in these tools were evaluated in accordance with the theoretical knowledge obtained through literature. Before and after watching a movie, a questionnaire was applied to Facebook users. In this questionnaire; user attitudes, behavior and awareness was measured. In terms of both audience and producers, the advantages and disadvantages of using social media as a tool of advertising films were presented.