The effect of user shares on social media on the recognition: Case of UBER

This thesis aims to present how effective posts of social media users can be to influence brand destiny. The study also includes information regarding the effects of social media campaigns that emerge apart from brands' channelization whether positive or negative, on brands' profit and loss balance. In this thesis, the details regarding the marketing activities that are carried out by brands will be given. In this framework, it will be focused on advertisements procedures and activities of UBER. Also, how developments had evolved for UBER through social media users shares on Twitter which is one of the most effective social media platforms, after the incidents will be emphasized. From this point of view, the study will be tried to explain how social media may lead to consequences on a brand value. Keywords: Social Media, Twitter, UBER, Taxi, Recognition, Share