Relationship between social capital and strategic alliance: A research on managers
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Abstract (EN)
July, 2019, This research was conducted to determine the relationship between the social capital structure that managers have and the tendency to form strategic alliances. The universe of research consists of the managers of 1526 enterprises connected to the Chamber of Commerce and industry in Düzce. Research based on quantitative data was conducted. The survey form was created in order to achieve more effective results while carrying out the research. Some of these questionnaire forms were obtained through face-to-face survey technique and some were obtained through online survey. The total number of surveys taken for evaluation and used in data analysis is 322. Main analyses used in the obtained data; frequency analysis, descriptive statistics, Correlation Analysis, Regression Analysis, t-test, Anova and factor analysis. Looking at the results obtained in the research, the strategic alliance trend has a positive relationship between the level of social capital. That is, managers make decisions by associating them with social capital components while carrying out a strategic alliance. The dimension of building and maintaining relationships has more to do with unity of purpose and action. Trust indoctrination has a moderate relationship on the unity of purpose and action. Other variables include a low-level positive-directional relationship. As expected, it was concluded that the components of social capital were in a relationship when forming a strategic alliance.
Author
Merve Taşkın
Institution
How to Cite
Merve Taşkın (Master Thesis). Relationship between social capital and strategic alliance: A research on managers, 2019, Düzce University.
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