Green marketing and green content ads in the context of social responsibility in business

One of the most important factor that affecting the Company and its brands and even consumers is world?s natural balance and elements that create the ecology. To minimize the environmental drawbacks is the most important social responsibilities of companies and brands. Consumers, ignoring the subsequent periods industrialization process, but rather the increasing effects of environmental pollution in recent years, especially for their sensitivities of the companies and its brands have become more sensitive to environmental issues. The company and brands, environmentally conscious and socially responsible organizati ons in an effort to perceive the need for using environmentally sound production technologies and product designs, manufacturing strategy pays attention to this issue. Therefore, the increase in the interest of sustainable development, companies and brands by creating pressure on the various aspects of all activities in bringing a new perspective of environmental responsibility, corporate and creating a ?green business?, ?green marketing? turn to activities such as definable concepts is provided.Sustainable development proposal, environmental pollution and natural reso urce reserves are rapidly increasing as rapidly depleted in our world, is seen as an important step towards a solution. In this respect, the sensitivities to environmental issues in the context of the social responsibility of firms and brands to analyze the environmental claims and here is the aim of this study reveal how to use television commercials. In this study, non- thematic television channels in accordance with this objective within the randomly selected two television channels (Kanal D and ATV) from June to December period of 2010, between the semiotic method, taking advantage of television advertisements were published. The results of the study, companies and brands, green management practices on a voluntary basis, but not yet on an adequate level.Key Words1.Social Responsibility2.Sustainable Development3.Green Business4.Green (Environmentalist) Marketing5.Green Advertising