Pricing in terms of strategic cost management
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Abstract (EN)
Everyday growing economies are boosting competitions. Success of the companies in this kind of market, depend on defining efficient and effective competitive strategy. As to defining and sustainability of the competitive strategy, also depending on companies multi discipliner cooperation. Aim of this study ensuring integrated cooperation of the accounting, finance, production and marketing departments of the companies, creating strategic collaboration and synergy for the companies' managerial decisions. Towards this aim, as part of study, set up the model company, carried out internal and external analyses based upon all departments. As the result of analyses, decision of the company's strategic management, cost on pricing decisions are formed. With this modelling study, analyzing of the accountancy data is raised to be important on the competition strategy and making strategic decisions of the companies. Result of this context, to be integrating all the information which are generated from the all departments (accountancy, finance, production, marketing, management), deciding strategic cost and pricing decisions provides competition advantage in the market for the companies and perceived that market share and profitability of the company are increased.
Author
Muharrem Altaş
Institution
How to Cite
Muharrem Altaş (Master Thesis). Pricing in terms of strategic cost management, 2019, Sakarya University.
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