The impact of destination image in holiday decision and an application in Nevşehir

The main goal of temporary mobility is often to visit a specific destination. If not marketed properly, a fascinating destination in terms of natural beauties, wealthy historical and cultural merits will not get its deserved position from the point of touristic demand. Therefore, not only local but also national economy will be affected negatively.Touristic demand can be realized by determining accurately and explicitly the factors that affect holiday desire. In this respect, destination image is one of the most influencing factors in holiday decision.Holiday decision takes a long time. In holiday decision process, not only objective information, but also the image consisting of imaginations, expectations, impressions, prejudices, feelings and thoughts plays a definite role on attitudes and behaviours. Destination image is the formation of some symbols and related images that associate a destination when seen or heard. For instance, fairy chimneys, balloon tours, trekking tours, pottery, underground cities, horse riding, whirling dervishes, trips for fascinating natural scenery and wine cellars can be used to create a destination image for Nevsehir. Although `fairy chimneys are used for Nevsehir as a `destination image?, other components have not been adequately taken advantage of, yet.In the study, the impact of a destination?s image on holiday decision is put forth and how tourists visiting Nevsehir, one of the most attractions of Turkey, evaluate the destination is determined. Hence, a suggestion is made about what approaches should be used to make the image appropriate for a destination?s characteristics 143 questionnaires were applied in Nevşehir destination for the application of the study.