Content analysis of tv advertisement: Children health and improvement

It can be said that advertisements are the most common communication texts that the children have experience most. The main reason of this, the importance of the children population.Advertisements aim to increase sales and to encourage development of positive attitudes in the target groups in favor of firms and their products. However, in seeking for these goals, advertisements should take certain principles into account. Particularly, when the target group is children, in order not to affect the children negatively, the message and the techniques of the advertisements should be chosen carefully.In this research, the breakdown of content of the advertisements about health and development of children usually published at 19: 30 and 22: 30 in 2009 in May and April on Turkish channels. Subject and product dispersal, popular culture moments used for increase the effect, strategies of the message times of the advertisements, methods of narratives and features of the language they used in the advertisements which aimed the health and development of children can try to determined according to shape of the advertisements and the people who published the advertisements.