Gender factor on consumers behaviour a research on how to choose a mobile phone

SUMMARY GENDER FACTOR ON CONSUMERS BEHAVIOUR A RESEARCH ON HOW TO CHOOSE A MOBILE PHONE Keywords: Consumer Behavior, Gender, Mobile Phone This study has been carried out in order to determine that is why the effects of sexuality factor on consumer behaviours. A after same research have been accomplished about the factors leading to consumer behaviours, the effects of sexuality factor on consumer behaviour have been abserved systematically, and then it has been put practice. Some data obtained with a questionnaire study carried out on male and female consumers who buy mobile phones in April in Sakarya, have been analyzed and evaluated. As a result of those analysis, The differences on purchasing behaviour of male and female consumer buying mobile phones have been studied. The data obtained with the study have been evaluated statistically. After this study, it's been realized that there have been some significant differences between the purchasing behaviour of male and female consumers. After analyzing and measuring the data with the questionnaire study, it's realized that male consumers buying mobile phones have been more concerned. Female consumers buying mobile phones have been observed to be more concerned with their price.