In tourism sector the strategies for reviving off-season demand; The example of Antalya

Tourism is a one of the most important industries in Turkey developingday by day. Since it has an enourmous patential it is regrettable that Turkey isunable to use its tourism potential in the desired capacity. This is considered asabstaele in gainning the satisfactory revenue.In our country, tourism is based mainly on summer tourism. Which isaccepted as seasonal tourism. In fact Turkey has other naturel and culturalresources other than sea, sun and sand. This means Turkey has the neccessarysupply in order to keep tourism alive for four seasons. As long as this supply isused as desired , the seasonal tourism is abstacle may no longer exist.Marketing strategies should be developed in order to take the avantageof four seasons. If these strategies are applied in the best way , seasonal tourismwill disappear and tourism will become an industry which is using its supply inthe most efficient way.İn order to make Tourism a four seasonal industry where theemployment and the revenues are very high and in order to promote tourismindustry while using its supply in the most efficient way, it?s essential to developmarketing strateies.Key Words:1) Tourism, 2)Marketing, 3)Strategi 4) Seasonal.