The Effects of the all inclusive holiday system, practiced in tourism sector, on the enterprises in the area and the Bodrum example

5. ABSTRACTMaster Program With ThesisThe Effects Of The All Inclusive Holiday System, Practiced In Tourism Sector, OnThe Enterprises In The Area And The Bodrum ExampleHatice BARAKDokuz Eylul UniversityInstitute Of Social SciencesDepartment of Tourism ManagementThe all inclusive holiday system, practiced in tourism sector isbecoming rapidly widespread in our country. The all inclusive holiday systemhas various effects on our country?s tourism. In this research, the negativeeffects of all inclusive holiday system on the other enterprises around theaccommodation establishments have been analyzed.The survey has been practiced in the June of 2006 to the 131enterprises in Bodrum. The research data has been obtained via aquestionnaire called ?Enterprises Data And The Effects Of All InclusiveHoliday System On The Other Enterprises In Bodrum? that is being distributedto the research groups with the expectation of being answered. In theresearch, replies to eleven sub-problems were looked for and arithmeticmean, standard deviation, t test, F statistics, LSD tests have been used in theanalysis of the data.According to the results of this research, enterprises in Bodrum arenegatively affected by the all inclusive holiday system. The owners of theenterprises think that it is essential to remove the system in order to preventthe negative points. However the all inclusive holiday system, becomingrapidly widespread, seems to be inevitable for many tourism enterprises in themass tourism and it is obvious that this system can not be removed at least ina short period. It is thought that, the owners of the enterprises, expressingthat they are negatively affected from this system, should primarily takeprecautions themselves.Key Words: 1-Marketing 2-Tourism Marketing 3-Hotel Marketing4- All Inclusive Holiday System 5-The Effects Of All Inclusive HolidaySystem