Master'sOpen Access

Research on the awareness of the services that Türk Telekom serves

2008
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Advisor: Prof. Dr. Emine Orhaner

Abstract (EN)

Technological developments cause tremendous changes in telecommunications sector. These changes form the basis of improvements in economical, political, social and culturel fields.Türk Telekom has directly been affected by these changes; the %55 bloc share was transferred to Oger Group on November 14th 2005. Because of the results of the periods of privilization and the public offering that the company has experienced, radical structurel changes has been lived.There starts a new epoch for Türk Telekom which continues its way as a private firm.The awareness of some of the services that Türk Telekom serve like PSTN, CLIP Feature, 145 Dial-Up Access, ADSL Internet Access, Wireless Internet Access (TTwinet), TT Voice Message, TT Family Card ve Web - Email ? Server Colocation, Storage and Back up and the services that Türk Telekom will serve in the coming days like TT VPN , VDSL ? 2 , IPTV and Videofon was investigated on both the customer and internal customer side. Besides, the awareness of campaigns and advertisements of Türk Telekom and which channels are used in order to inform the internal customers are investigated.According to the results of this research; it is determined that while the avarage information grade of the particapents of the survey about the services of Turk Telekom doesn?t change according to gender, age, job experience or title variable, it makes difference according to the education level variable.

Author

Evrim Tekin

How to Cite

Evrim Tekin (Master Thesis). Research on the awareness of the services that Türk Telekom serves, 2008, Gazi University, İşletme Bölümü.

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