Türkiye'de ev dekorasyonu objelerinin yeni lüksü: 2000'lerden günümüze tüketim motivasyonları ve statü ilişkilerini anlamak için kuramsal bir çerçeve

In the 2000s, changing socio-economic and political structures of Turkey have affected luxury consumption practices. A new modern conservative class has emerged in Turkey. The conservative lifestyle has gained a new dimension within the scope of a universal modernity perception and gained visibility in the public sphere. Luxury consumption styles of the conservative lifestyle have been reaestheticized in universal aesthetic discourse and spread among the upper and middle class. Thus, the decorative objects of the luxury traditionally inspired modern and/or innovative have become a popular and trendy taste. The literature review about this specific topic reveals that there is a theoretical gap in analyzing the luxury decorative objects of traditionally inspired modern and/or innovative. To fill this gap, the thesis aims at two aspects. Firstly, the theory of "modest conspicuous" aestheticism was obtained in the light of Veblen's theory of the leisure class and Bourdieu's theory of distinction. The theory was formed through the decorative objects of the Hiref and Armaggan luxury decoration brands. It has been determined that the traditional motives were articulated on the modern form. Secondly these home decorative objects, one of the luxury consumption practices of modern and tradition-preserving lifestyle, were examined through this theoretical perspective. The standpoint that conservatism is a mediator factor to establishing domination by the upper class has been analyzed through the design of these objects. Thus, it has been determined that the conservative, which is preserving traditional, design discourse functions as a tool in maintaining the dominance of the upper class.