Usage practices of popular bloggers on Tumblr blogware in Turkey

Along with the advancement of information and communication technologies, new media has become more of an issue as a space where people present themselves intensely. It is also observed that blogs are the important communication tools which are prefered to use by most of the Internet users on new media. In this thesis, the usage pratices of popular bloggers who perform self-presentation on blogs in new media are discussed through the findings of the content analysis and the in-depth interviews. The findings are interpreted by the facts such as intimacy, self-presentation on virtual space and the desire of being seen which are the subjects of new media studies substantially. This thesis, which Tumblr blogware is formed as research site, has brought out the fact that the reasons of the desire of being on blogs, the points and the forms of usage are depend on the individuals. It also brings into open some mutual usage practices of popular bloggers.