The importance of the participation to international fairs and exhibitions as an international marketing tool for the foreign trade companies

This study is planned as three sections and the subject is taken in hand by being detailed with subtitles.In the first section general concepts of marketing are emphasized and necessary definitions are done. International marketing is also mentioned accordingly, marketing strategies and distribution channel in the international marketing are tried to explain.In the second section the detailed definition of fair and exhibition which are the main working fields, is done. The situation of fairs and exhibitions in Turkey are expressed by comparing with the other countries. The importance of fairs and exhibitions are emphasized in terms of foreign trade companies.In the third and the last section, the importance of fairs and exhibitions in terms of foreign trade companies are highlighted by mentioning the statistical analysis and the previous studies concerning this issue.