Study of the relationship between social media usage and body i̇maje, self-confi̇dence andhappi̇ness in undergraduate

This study aimed to examine the relationship between social media use, body image, self-confidence and happiness levels of university students. A total of 340 university students participated in the study. The number of male participants is 112. The number of female participants was 228. The socio-demographic form developed by the researcher, "Social Media Attitude Scale University Form" to measure social media attitudes, "Self-confidence Scale" to determine the level of self-confidence, "Body Image Scale" to determine the view of the body and EPOCH Scale to determine the level of happiness were used. In the study, relational screening model and descriptive model were used among quantitative research methods. In order to decide on the hypothesis test to be used in the analysis process, the normality of the data was first evaluated. As a result of the evaluation of normality assumptions, it was seen that the data did not have a normal distribution, so Spearman Brown Coefficient was calculated to determine whether there was a relationship between the scale scores; Mann Whitney U Test and Kruskal Wallis H Test were used to determine whether there was a significant difference according to gender and education level. In the study, it was found that there was a positive, moderate and statistically significant relationship between self-confidence and happiness and between body image and happiness. As a result of the analysis, it is seen that there is a positive low level and significant relationship between fondness and happiness and body image; there is a positive low level significant relationship between entertainment and sharing and happiness and self-confidence; there is a positive low level significant relationship between attracting attention and happiness and self-confidence; there is a positive low level significant relationship between education and happiness. As a result of the analysis, it is seen that there is no statistically significant difference between social media use, body image, self-confidence and happiness according to gender. There is no statistically significant difference between education levels and social media use, self-confidence and happiness. There is a statistically significant difference between education levels and body image. It was seen that the highest and lowest body image level individuals were graduate and associate degree students, respectively.