The role of communication and public relations in Jordan state television's broadcasting

Jordan Radio and Television Corporation (JRTV) is the most watched state television channel within Jordan. Recently, competition has been experienced in the sector, because of the development of the private sector and satellite broadcasting. The JRTV's need to renewal and development regarding this new phenomenon has increased day by day. The JRTV who transfers Jordan's political, economic, social and cultural developments to its viewers, has to follow a versatile strategy in order to attract the attention of its audience and to become more effective in the field of TV broadcasting. In this research, the emphasis is laid on public relations and modern communication means for improving JRTV's performance. The concepts communication and public relations are discussed at large, TV broadcasting in Jordan is examined in detail, the opinions of prominent media members are received, the research results are evaluated statistically, and suggestions are offered for increasing the influence of modern communication in public relations regarding the improvement of JRTV's performance.