Brand perception of Urla as a tourism destination

Consumers' brand perceptions towards a destination help to maintain its attractiveness. In this context, this study aims to examine the brand perceptions of visitors of Urla where is a famous touristic destination in Turkey. Thus, brand perception and revisit intention concepts are taken into study context. Data is collected from a total pf 415 participant and analyzed by IBM SPSS program. Results indicate that tourists' brand perceptions and revisit intentions towards Urla are high. Results also show that there is a positively significant relationship between tourists' brand perceptions and revisit intentions. In the end of the study suggestions for decision makers and businesses are given.