The importance of data mining in terms of sales forecasting and a research

Today, as a result of the difficulties to reproduce information with the traditional methods of data evaluation, and the development of information technologies, enterprises begin to use data mining techniques to support planning. This study is about techniques that are used in estimating sales amounts and data mining techniques in recent years which technology is rapidly growing. One of the most important objectives of marketing is to estimate the current and future market size and forecast the sales for this purpose. In the study, the research topic is a bread manufacturer. Target of this study is to help the organization for future plans and studies with the sales forecast, in the process of a specific exercise. Beside this, the sub-objectives of the research are to determine more profitable products and to show the way with this product information, for marketing managers as a result of the sales forecasting analysis by evaluating past data. Thus, the importance of data mining techniques and sales forecasting activities can be seen, and a variety of product sales campaigns and marketing strategies are proposed to the company.