İş zekası araçları ile Türkiye'de pazar analizi ve finansal değerlendirmenin geliştirilmesi

The Turkish market emerges as a key player amid global shifts, owing to its unique cultural blend and strategic location. Amid economic intricacies, robust market analysis becomes vital for stakeholders to navigate complexities and seize opportunities. Market research provides a compass for decision-making, enabling identification of trends and mitigation of risks. Business Intelligence (BI) emerges as a transformative tool, blending technology and strategy to harness data for informed decision-making at all organizational levels. As businesses strive for agility and resilience, BI adoption becomes not just a competitive edge but a strategic necessity for sustainable growth in a dynamic landscape. This research provides a thorough method to examine Turkey's market and financial dimensions, utilizing the capabilities of Business Intelligence tools. Its objective is to connect data with practical insights, serving various stakeholders invested in understanding the Turkish economy. Keywords: Macro Economy, Business Intelligence, Financial KPI, Market Analysis, Machine Learning