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The role of creative leadership effectiveness in crisis management in multinational firms: A field study in Istanbul
This study aims to assess the role of creative leadership effectiveness on crisis management within multinational firms. It seeks to accomplish several objectives, including evaluating the effectiveness of creative leadership, demonstrating the efficacy of crisis management, and identifying the role of creative leadership attributes such as problem sensitivity, initiative, perseverance, and creativity in enhancing crisis management within multinational companies. Additionally, the study intends to provide recommendations for enhancing creative leadership and crisis management practices in the context of multinational firms. The study has chosen the multinational firms operating in Istanbul exclusively. The study methodology employs quantitative approach, to pursue the aims of the study, with descriptive-analytical style. The study sample is all the multinational firms working in Istanbul, a questionnaire was used as the tool for collecting data. A questionnaire was distributed randomly to the targeted population online and 150 actual questionnaires, 57 were collected online and 87 were collected back from respondents. The study's findings in the context of multinational companies in Istanbul reveal notable levels of effectiveness in the dimensions of creative leadership, specifically sensitivity to problems, initiatives, perseverance, and creativity, with effectiveness rates ranging from 83% to 85%, specifically sensitivity to problems 84%, initiative showed 83%, perseverance 85%, and creativity with approval rate of 85%. Furthermore, the study underscores the effectiveness of crisis management in these organizations, with an effectiveness rate of 84%. Statistical analysis also establishes a significant role for each dimension of creative leadership in influencing crisis management, it showed that creativity and initiative are statistically significant and have positive impact on crisis management while sensitivity to problems and perseverance are not significant to crisis management. Consequently, the study recommends the cultivation of clear organizational vision and problem anticipation, encouragement of employee initiatives and innovation, promotion of a conducive environment for creativity, proactive crisis forecasting and mitigation, training, and the provision of educational opportunities to enhance creative leadership and crisis management competencies among employees and leaders in multinational firms operating in Istanbul. Keywords: leadership, Creative Leadership, Crisis Management, Creativity, Crisis, Multinational Firms, Corporation.
Körfez ülkelerinde havayolu endüstrisinde etkili pazarlama stratejileri
In recent years, the aviation business in Gulf nations has experienced substantial growth and development, which has sparked fierce competition among the major operators. For airlines to establish a competitive edge, draw consumers, and optimize profitability in this fiercely competitive sector, they must now build powerful marketing strategies. This study aims to assess the effectiveness of marketing strategies in airline industry in Gulf countries. In this study, the positivism philosophy is used and also deductive research approach is followed. The author has used quantitative research methods and also data is collected through primary data with the help of survey. The questionnaire is distributed among 450 respondents through purposive sampling. The data is collected from the employees of airline companies of Gulf nations. The results show that brand recognition, brand development, and data analytics have positive impact on growth of airline companies because of significant results. In order to personalise marketing efforts, it is first necessary to look at the integration of cutting-edge technology like big data analytics and artificial intelligence. Consumer engagement and loyalty can be increased by knowing how to use consumer data for personalised offers, promotions, and predictive analyses.
The effect of luxury goods on consumer buying behavior: A research on the Tunisian generation Z
The market for luxury goods is growing and increasingly young buyers are buying luxury goods. V arious social media, with the growing popularity of luxury brands are contributing to increase of awareness to luxury goods and buying ratio. Consumers are adopting this approach through interactions, while consumers may be affected by these social media sites. Luxury goods is contradictory when we study prevıous theories while compared to normal goods, the significant part of conceptual frameworks, via customer behavior is different due to various reasons. The objective of study discusses the theoretical approaches of the luxury goods and observation of its practical implications by studying specific consumer goods of young people and their buying patterns. The group chosen for study was generation Z, to study this market we chose the students at Carthage University who were either full time students or working students. The objective of study also outlines the significant characteristics of luxury goods and their relationship with buying behaviour of consumers. The collection of data carried out was through structured survey adopted by previous relevant study and referenced in the report. This survey was based on mixed methodology with both qualitative and quantitative data. V arious questions were asked which were closed ended and open ended, so that respondents can express their opinions and we can get more insights to the topic. The theoretical framework and the results from survey, helped in identifying the most prominent characteristics ofluxury goods that consumers get attracted to were aesthetics, price, and quality. On contrary, survey also indicates social media is insignifıcant in influencing buying behaviour of consumers specifıcally for luxury goods. The Regression, ANOV A, T test and Correlation were alsa run to test relationship between variables. In conclusion, the theories and survey results sync with each other. Future research could be done to have in depth knowledge for luxury goods in broader spectrum and studying unidentified characteristics and regions to get more insights on the luxury goods. Keywords: Buying Behaviour, Brands, Luxury, Marketing, Social Media.
Export promotion of small and medium sized enterprises in India
This dissertation focuses on the effectiveness of export promotion policies and innovation for Indian SMEs in enhancing the international competitiveness and revenues. SMEs have been established as a critical sector for the economic growth of India providing estimates to Gross Domestic Product employment and exports. But constraints including restricted credit, increase in regulatory issues, and lack of technology negatively affect their market in the global marketplace. These challenges are assessed in relation to important government measures, such as the Merchandise Exports from India Scheme (MEIS), Market Access Initiative (MAI), and Export Credit Guarantee Corporation (ECGC). Through a method of qualitative research and secondary data collection and analysis, the paper finds that although, medium sized enterprise benefit from these policies, the small SMEs encounter challenges of access to these policies and support structures due to administrative drawbacks. Competitiveness is also created through innovation of SMEs especially in sectors such as textiles, pharmaceutical and engineering. The results indicate the necessity of strengthening policy accessibility for more effective sustainable and balanced development and for the promotion of innovative approaches. The various other areas of economic impacts of SME exports such as employment potential and regional development are also stated. Proposals are on enhancing policy communication to emerging SMEs, incorporating support for innovation, and synchronizing export campaigns with the nation's economic development objectives. This research advances the knowledge of the relationship viii between the government's policy and innovation ransom and SME export performance recommendations for the policymakers and relevant stakeholders.
Competitivness of tunisia's export oriented industries
This paper examines the international competitive performance of Tunisia's export of goods and merchandise, using Revealed Comparative Advantage (RCA) under six selected years: 1996, 2003, 2010, 2011 (Arab Spring), 2015 and 2023. In addition, the analysis zooms in on the specific Top 20 export products of Tunisia as listed in table 1 according to the 2023 RCA value, benchmarking Tunisia's performance with respect to a set of five comparator countries Morocco, Egypt, Spain, Italy and Turkey applying the same product set to guarantee cross-country comparability. Using data from UNCTADstat RCA tables, the study uses statistical tools like bar charts, line graphs, and heatmaps to present RCA trends in the long run. Results show that the Tunisian economy preserved strong comparative advantages in some sectors such as textile and footwear, vegetable oils and mechanical products, although there was significant volatility from one year to the next. The nation presented strong competition in many products MENA peers but strong EU competitive forces. Gaps in labor skills, shortage of innovation, pressures from foreign trade and political instability influence the dynamics of RCA. The study uses Porter's Diamond Model to understand Tunisia's competitive situation, and suggests focused policy prescriptions to improve its sectoral resilience and innovation capabilities. Results from this study can be used to inform policy makers and industry in more targeted planning for export and industrial policy. Structural and institutional issues that must be tackled to maintain competitiveness in global markets are also identified. The study ends with policy implications that suggest deeper GVCs integration and better support high-RCA sectors subject to weak data coverage, and suggests areas for further research. Keywords: Tunisia exports; Revealed Comparative Advantage (RCA); international competitiveness; export performance; Porter's Diamond Model; global value chains (GVCs); industrial policy.
Influences of artificial intelligence on retail marketing in the automotive industry
The integration of artificial intelligence (AI) technologies in retail marketing has revolutionized the way businesses interact with consumers in various industries, including the automotive sector. This thesis investigates the implications of employing AI in retail marketing strategies within the automotive industry and aims to provide a comprehensive analysis of consumer perspectives on this technological advancement. By employing an interview questionnaire as the primary data collection method, this research endeavors to capture the opinions and insights of individuals directly involved in the car retail sector. The significance of this study lies in its focus on understanding how AI influences consumer behavior, marketing strategies, and overall customer experience within the automotive retail environment. Through a quantitative analysis of the data collected from the interview questionnaire, this research seeks to uncover patterns, trends, and correlations that shed light on the impacts of AI on retail marketing in the automotive industry. The methodology employed in this research involves the administration of a structured interview questionnaire to a diverse group of participants, including consumers, automotive industry professionals, and marketing experts. The questionnaire is designed to elicit responses that reflect individuals' perceptions, attitudes, and experiences regarding the use of AI in retail marketing within the automotive sector. By collecting data through this qualitative approach, the study aims to capture the rich and varied perspectives of participants, providing valuable insights into the complex interplay between AI technology and consumer behavior. Following the data collection process, the analysis of responses will be conducted using statistical methods to identify key themes, trends, and patterns within the dataset. By applying quantitative techniques such as regression analysis, correlation analysis, and factor analysis, this objective of this research is to analyze the acquired data for key findings and formulate strong conclusions on how AI affects car retail marketing strategies. By clarifying consumer perspectives on the use of AI in retail marketing strategies, this research seeks to inform industry practitioners, policymakers, and academics about the opportunities and challenges related to joining AI in the car retail environment. In conclusion, this thesis represents a critical examination of the effects of AI on retail marketing in the automotive industry, with a specific focus on consumer perspectives. Through statistical evaluation of interview-derived data, this research intends to yield meaningful findings that can shape business strategies and advance innovation in car retailing. Keywords: Artificial intelligence, Retail Marketing, Automotive industry, Machine learning.