Körfez ülkelerinde havayolu endüstrisinde etkili pazarlama stratejileri

In recent years, the aviation business in Gulf nations has experienced substantial growth and development, which has sparked fierce competition among the major operators. For airlines to establish a competitive edge, draw consumers, and optimize profitability in this fiercely competitive sector, they must now build powerful marketing strategies. This study aims to assess the effectiveness of marketing strategies in airline industry in Gulf countries. In this study, the positivism philosophy is used and also deductive research approach is followed. The author has used quantitative research methods and also data is collected through primary data with the help of survey. The questionnaire is distributed among 450 respondents through purposive sampling. The data is collected from the employees of airline companies of Gulf nations. The results show that brand recognition, brand development, and data analytics have positive impact on growth of airline companies because of significant results. In order to personalise marketing efforts, it is first necessary to look at the integration of cutting-edge technology like big data analytics and artificial intelligence. Consumer engagement and loyalty can be increased by knowing how to use consumer data for personalised offers, promotions, and predictive analyses.